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Spa Skin and Beauty

May 12, 2020

Welcome to episode 12  of The Lindsey Holder Podcast! Joining us is: Sharon Cassidy, a social media strategist who helps entrepreneurs and businesses make more sales naturally by the power of social media. 

Sharon is known for her “4 X 4” process, a four-pillar combination that builds strong connections and relationships that will have customers support and buy from you. She is a master at Facebook advertising, social media, and consulting. 

It is time to get your business in tip-top social media shape and form a strategy for your business to get results.


Show Highlights: Find out:

  • What is a social media strategist and what do they do?
  • What is the difference between a social media manager and social media strategist?
  • What is an example of a social media strategy? How would that play out?
  • How much does a business need to invest in ads monthly realistically?
  • How long until you see results?
  • What are PIXELS and why do you need them?
  • What social platforms should you use to help your clients with?
  • What makes an ideal client for a social media strategist? 
  • What is a 4 x 4 strategy approach?
  • If a small business owner cannot afford a social media strategist, what are some concrete steps they can take themselves to start seeing results? 




For all things Social Media strategy, follow Sharon along on her social channels at: